What a Company Website Needs: The 8 Pages That Actually Bring Inquiries
A B2B company needs eight pages: home, one page per service (three at most), references, about, FAQ, contact and the legal pages. Everything else, blog, news, gallery, belongs on the site only if someone will actually keep it current.
Not more pages, the right eight
Most company websites come from one of two mistakes: a single long page that no specific search can find, or twenty subpages half of which the company itself can't explain. In B2B, where the visitor is a decision-maker who wants a quote, the following eight pages do 95 percent of the work.
1. Home
One sentence on what the company does and for whom; the phone number and a button above the fold; three proofs (years, clients, one review); and an entry point to each service. The home page doesn't tell a story, it directs.
2. Service pages (one to three)
Every service gets its own page with its own title. This is where Google serves your company for the specific search ("truck body parts wholesale"). A shared "Our services" page with a bullet list can't do that.
3. References
Logos, numbers, two or three short reviews with name and company. B2B buyers don't believe anonymous reviews. If you have Google reviews, pull them onto the site too.
4. About
Who's behind the company, since when, and why. A face, a name. A B2B buyer doesn't sign with a company, they sign with a person, and they look at this page before deciding.
5. FAQ
The ten questions everyone asks on the phone: price, lead time, minimum order, shipping, warranty. Two benefits: the buyer gets an answer before calling, and Google searches for exactly these questions.
6. Contact
Phone, email, a three-field form, address and map if there's a location. The form should land in the company's inbox, not in a third-party system nobody reads.
7 and 8. Legal pages
Privacy policy and cookie notice; terms if people can order or book on the site. Written for regulators, not visitors, but required.
What only takes up space
A blog nobody writes: a "Happy New Year!" from 2023 is the one thing that reliably makes a company look old. A gallery without context. News when there's one a year. A partners page with eight logos, three of them companies that no longer exist. Either someone tends these monthly, or they shouldn't exist.
If you do want to publish regularly, a knowledge-base format (question, short answer, details) lasts longer than a blog: it doesn't show a date, and search engines and AI answer engines quote exactly these question-and-answer pages.
How this comes together in 30 days
One recorded, hour-long conversation on your side (what the company does, where customers come from, what you're proud of), then it's the builder's job: copy, images, pages, settings. The eight pages aren't eight because that's what fits in 30 days, but because that's how much can be written credibly from one conversation. The twelfth page would need you to sit down again.
Common questions
Does a company website need a blog?
Only if at least one post a month is certain to appear. A last post from 2023 hurts more than no blog. A knowledge-base format with question-and-answer pages works better because it doesn't show its age.
How many pages should a company website have?
For B2B, 6 to 10. Fewer and there's nothing to search for; more and nobody maintains it.
What goes on the home page?
One sentence on what the company does and for whom; a phone number or button above the fold; three proofs (clients, numbers, reviews); and a path to every important subpage.